What is a serum?
A serum is a lightweight skincare product with a high concentration of active ingredients and small molecules that penetrate deep into the skin.
How does a serum work?
The active ingredients penetrate deeper than they do from a cream. The effects are more intense and visible sooner.
Which serum suits your skin?
Dark spots: vitamin C or niacinamide. Hydration: hyaluronic acid. Anti-aging: retinol or peptides. Barrier repair: ceramides.
How do you apply a serum?
After cleansing and toning, before your cream. Pat a few drops in with your fingertips. Wait 1–2 minutes before the next step.